Why it matters
The MLS field is the one place a video reaches every portal and every agent's client search at once. Getting it right is a one-time read of the rules; getting it wrong means a compliance flag and the link pulled.
Step by step
- 1Read your MLS's rules on video: branding, hosting, and which field syndicates.
- 2Export the unbranded wide cut — no agent name, logo, phone or website in the video or its hosting page.
- 3Host it where the MLS allows (many accept YouTube unlisted, a tour platform, or your own unbranded page).
- 4Enter the link in the syndicated virtual-tour or video field.
- 5If a branded field exists, put the branded reel or walk-through there.
- 6Check a portal after syndication to confirm it displays.
What goes wrong
- A YouTube video whose end screen shows your logo — that is branding.
- Hosting on a page with your contact details in the header.
- The link in the public remarks, which many boards prohibit and portals ignore.
The judgement call
The unbranded cut is a minute's work in Villenza — the original clip carries no branding until the reel stage. Do it once per listing and never think about it again.
Questions
What counts as branding?
Anything identifying the agent or brokerage: name, logo, phone, website, watermark, an end card. Music and title cards naming rooms are fine.
Can the MLS video be vertical?
It can, but wide is the convention and displays better on listing pages. Keep vertical for social.
Read next
- Can You Use a Listing Video on Zillow, Realtor.com and the MLS?Where a listing video can go: MLS video links and branding rules, the portals that syndicate from the MLS, virtual-tour fields, and how to host and link a Villenza clip so it shows up.
- How to Get a Listing Video on ZillowGetting a real estate video onto Zillow: the MLS syndication route, Zillow's own upload tools where they exist, unbranded requirements, hosting the file, and checking the portal's current rules.
- Do You Have to Disclose an AI-Generated Listing Video? What the Rules Actually Turn OnWhen an AI-made real estate video needs a disclosure and when it does not: the difference between moving a camera through real photos and altering the property, what MLSs and state rules tend to require, and a safe wording.