The main space
A tilt up from the floor to the ceiling shows the volume; a tracking walk down the centre shows the depth and the light. Lights on, and shoot when the windows are lit.
The rest of the building
A dolly or a tracking walk through the classrooms, the kitchen, the hall — briefly, with the count and the sizes in the caption. Systems and the roof get plain clips; these buildings are often old.
The site and the rules
A drone top-down for the parking and the lot; the zoning, the historic status and any conversion feasibility work in the caption and the documents.
Questions
Should the video suggest a use?
No — show the building and let the caption state the zoning. Buyers bring their own use, and a suggested one narrows the pool.
How do I show a sanctuary honestly?
Empty, lit, from the back door forward and from the floor up. The volume is the sale; do not stage it.
Read next
- Commercial Property Video: Offices, Retail and Warehouses From PhotosHow to make a listing video for commercial real estate: what tenants and investors need to see, the moves for large open spaces, loading docks and frontage, and how the video fits an offering memorandum.
- Listing Video for an Older Home: Character, Condition and Not Hiding EitherHow to video a historic or older home: showing original features with the right moves, being straightforward about condition, the systems buyers ask about, and where inspection facts belong.
- How to Make a Tilt Up Real Estate VideoCeiling height is hard to show in a still photo and easy to show in motion. A tilt starts at eye level and lifts the buyer's gaze to the thing the listing is proud of.