Video by property type·2 min read

Commercial Property Video: Offices, Retail and Warehouses From Photos

Commercial video is about scale, access and condition. An investor wants to see the frontage and the parking; a tenant wants to see the clear height, the loading and the light. The moves that show those — the aerial pass, the tracking shot through an open floor, the tilt up a warehouse bay — are the same three-photo clips as any listing, and they drop into an offering memorandum or a broker email as a link.

By the Villenza team · Published

Exterior: frontage, access, parking

Interior: volume and condition

For open floors, a tracking walk from the entrance across the floor shows depth and column spacing. For warehouses, a tilt up from the floor to the roof structure shows clear height, and a truck along the dock doors shows loading. Shoot with all the lights on; commercial interiors are unforgiving in low light.

Where it fits in the package

Put the wide cut on the property's page and link it from the OM and the broker email; put the vertical cut on the brokerage's social accounts. Keep numbers — square footage, clear height, dock count — in the text, not on the video.

Questions

Does video matter for leasing as well as sales?

More, if anything: a prospective tenant touring by video can rule a space in or out before a site visit, which saves the broker's time on both sides.

Can I video an occupied space?

With the tenant's agreement, and with people, branding and confidential material out of the photos. Villenza will not add or remove anything, so what is in the photo is in the clip.

Read next

Volume and frontage from the photos you already have.

Three photos across the floor and the tracking clip renders.

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