Disclosure and risk·2 min read

Listing Video for a Home in a Flood Zone: Honest Without Alarming

A video for a home in a flood zone should show the property exactly as it is — including the elevation, the raised systems and the drainage that make it a sensible buy — and leave the flood-zone designation, the elevation certificate and the insurance to the documents where the law puts them. The video is not the disclosure; it must simply never contradict it.

By the Villenza team · Published

What the video should show

  • Elevation, plainly: a front-door approach up the steps, a tilt down from the porch to grade.
  • Mitigation as a feature: raised HVAC and water heater, flood vents, a dry basement — one clip each.
  • Drainage and grading in the yard, in the backyard reveal.

What it must not do

It must not imply the water is farther away than it is, or hide the creek behind the fence. Because Villenza builds every frame from your photographs and stops where the last photo stops, the clip cannot invent distance — but the choice of photos can mislead. Include the water in the establishing shot if it is there.

Where the flood facts belong

In the seller's disclosure, the listing remarks and the elevation certificate, following your state's rules. A line in the caption — "elevation certificate and flood insurance details available" — is honest and useful; a warning label on the video is not what the law asks for.

Disclosure requirements differ by state, province and MLS. This guide is about making the video honest; what you must disclose, and where, is a question for your broker and your local rules.

Questions

Should the video itself say the house is in a flood zone?

The video carries no text by design. Put the fact in the listing and the disclosure, where it is required and where a buyer will look for it.

Can a flood-zone home be marketed positively?

Yes: elevation, mitigation, a dry history and a known insurance cost are all facts a buyer values. Show the first two, state the last two.

Read next

Show the elevation, not a warning.

Three photos up the entry steps and the approach clip renders.

Create your account