Disclosure and risk·2 min read

Listing Video in Hurricane Country: Storm Features, Season and Honesty

In a hurricane region, storm protection is a selling feature and buyers look for it: impact glass, shutters, a newer roof, a generator, elevation. Show those in the video as plainly as you would a kitchen. The storm history, the wind-mitigation report and the insurance figures belong in the documents, and the video must not contradict them.

By the Villenza team · Published

Storm features as features

  • Impact windows and doors: a truck along the window wall; say the rating in the caption.
  • Roof age and straps: a drone top-down of the roof; the wind-mitigation report in the documents.
  • Generator, shutters, elevation: one clip each, no music needed.

Shooting around the season

Atlantic hurricane season runs June through November. Shoot exteriors on a settled day, and if a storm has passed, photograph the property as it is now rather than reusing a pre-storm set — a video that shows a fence that is no longer there is a problem at the showing.

History and insurance

Past claims, repairs and the current insurance position are disclosure matters that follow your state's rules. Keep them out of the video and in the paperwork.

Disclosure requirements differ by state, province and MLS. This guide is about making the video honest; what you must disclose, and where, is a question for your broker and your local rules.

Questions

Should I re-shoot after a storm?

If anything visible changed, yes. The video is a representation of the property as it is; reusing old footage after damage is the kind of thing a buyer remembers.

Can I still lead with the pool and the water?

Yes — that is why people buy on the coast. Lead with the setting and give the storm features their own clips after it.

Read next

Impact glass and a new roof are features. Show them.

Three photos along the window wall and the truck clip renders.

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