The building first
- Façade glide along the street side for condition and curb appeal.
- Drone orbit or top-down for the footprint, roof and parking.
- A tracking walk through the entrance and corridor.
One unit, shot properly
Pick the vacant unit in the best condition and shoot it like a rental: a walk-in, a dolly to the kitchen, a pan of the main room. Say in the caption which unit it is and how the others differ. If every unit is occupied, ask one tenant, and photograph nothing personal.
Numbers in the text, not the video
Rent roll, cap rate, expenses and unit mix belong in the OM and the listing text. The video's job is to make the investor want to read them.
Questions
How do I video a fully occupied building?
Exterior and common areas without permission issues, one unit with the tenant's agreement and their belongings out of the photos, and a floor plan graphic for the rest.
Can I reuse the building video for the next unit that turns over?
Yes — that is the point of shooting the building separately. The building clips are permanent; the unit clips get reshot when the model unit changes.
Read next
- Rental Listing Video: Filling a Unit Faster Without a Showing for Every LeadHow landlords and property managers use listing video for rentals: what renters want to see, how a video cuts wasted showings, the moves that work in furnished and unfurnished units, and how to reuse it every turnover.
- Commercial Property Video: Offices, Retail and Warehouses From PhotosHow to make a listing video for commercial real estate: what tenants and investors need to see, the moves for large open spaces, loading docks and frontage, and how the video fits an offering memorandum.
- How to Make a Façade Glide Real Estate VideoA façade glide slides along the front of the house from one corner to the other. It is curb appeal in motion: the whole elevation passes by, the landscaping in front of it, and the buyer sees the house the way they would from the street.