How it differs from the reel
The reel is short, vertical and front-loaded for a feed; the walk-through is long, wide and complete for a buyer who has already stopped. Both come from the same clips, cut to different lengths — the length guide has the numbers.
How it differs from a 3D tour
A 3D tour lets the buyer click through a model; a walk-through shows them the house the way a showing does, with the agent's order and pace. Many listings use both; the video is the one that gets shared.
How it is made from photos
Three to five photos per room become one 5-second clip with a camera move; the clips are cut together in showing order with title cards. The listing video guide covers the whole process.
Questions
Does a walk-through need narration?
Title cards and captions do the job; narration is optional and only if the voice is good. See the music and voice-over guide.
How long should it be?
One to three minutes for a house; longer, chaptered, for a ranch or an estate.
Read next
- How to Make a Real Estate Listing Video (Without a Videographer)A step-by-step guide to making a real estate listing video from the photos you already have: which rooms to cover, how to shoot each one, and how to cut it for the MLS and social.
- How Long Should a Real Estate Listing Video Be?Recommended lengths for real estate video by use: 15–30 seconds for Reels, TikTok and Shorts, 30–60 seconds for the feed, and one to three minutes for the listing page or YouTube. With the reasoning behind each.
- 3D Tour or Video: Which Is Better for a Listing?Comparing 3D tours and listing video: what each does for a buyer, where each is used, cost and effort, why many listings use both, and which to make first when you can only make one.