Music
- Social cuts: yes, slow and quiet for luxury, brighter for a family home; cut the clips to the beat or pick a slower track.
- Listing page and MLS: optional; many MLSs prefer none. Captions do the work.
- Licensing: use music you have the right to use. Villenza's editor lets you add a track, and on Top Producer and Brokerage you can upload your own licensed music.
Voice-over
A good voice-over turns a walk-through into a tour; a poor one makes it a slideshow with talking. If you are not sure yours is good, use captions. Remember that a voice-over is listing remarks for fair-housing purposes — the fair-housing guide covers it.
Captions beat both
Price, beds and baths, the neighbourhood and one sentence about the thing that sells it, in the caption and as text on the social cut. Most viewers never hear a note of your music.
Questions
Should I use trending audio on Reels and TikTok?
It can help reach, and the platform's own library is cleared for use there. Do not download that audio and use it on your website; the licence does not travel.
Is a silent listing video acceptable?
On the listing page, yes, with captions. On social a silent video reads as unfinished; add a quiet track.
Read next
- Real Estate Social Media Video: Instagram, TikTok and YouTube, Platform by PlatformHow to make and post real estate video for Instagram Reels, TikTok and YouTube Shorts: the shape, the length, the first second, the caption and the mistakes agents make on each platform.
- How Long Should a Real Estate Listing Video Be?Recommended lengths for real estate video by use: 15–30 seconds for Reels, TikTok and Shorts, 30–60 seconds for the feed, and one to three minutes for the listing page or YouTube. With the reasoning behind each.
- Fair Housing and Listing Video: What to Keep Out of the Frame and the CaptionHow fair-housing rules apply to real estate video: keep people out of the frame, describe the property not the buyer, avoid neighbourhood characterisations, and what to check before posting a reel.