Link, not file
A file is large, arrives compressed and cannot be updated; a link opens in one tap, shows the facts beside the video and can be tracked. Host on YouTube unlisted, the listing page or a video platform.
Text or email
Text for a buyer in the market this week — opened in minutes. Email for a buyer on a list — opened in hours, with three listings at once. The text guide and the email guide cover the mechanics and the consent rules.
The follow-up
'Did the kitchen work for you?' the same day. A buyer who watched and did not book has a reason; ask for it, and the next link you send is closer.
Questions
Can I see whether they watched it?
With a tracked link or a video platform's analytics, yes — at least that it was opened. Use that, not a guess, to time the follow-up.
One video or three?
One per message for an active buyer; three in a weekly email for a browsing one.
Read next
- How to Send a Listing Video by Text MessageSending a real estate video to a buyer by SMS or MMS: link rather than attach, the short preview clip, the message that goes with it, consent rules, and when a text beats an email.
- How to Use a Listing Video in an Email NewsletterPutting a listing video in an email: why you link rather than embed, the animated preview image, the three facts above the fold, the subject line, and sending to buyers versus past clients.
- How to Share a Listing Video on WhatsAppSharing a listing video on WhatsApp with international and relocating buyers: the clip size that sends cleanly, the link for the walk-through, status posts, broadcast lists and consent.