Location first
A façade glide along the frontage from across the street, shot at a busy hour so the foot traffic is visible; a front-door approach from the parking to the door. An aerial pass for a centre's visibility from the road.
The space
A tracking walk from the door to the back shows the depth; a tilt up shows the ceiling and the HVAC. For a shell, show it clean and lit; for a build-out, show the condition honestly.
The facts
Square footage, frontage width, co-tenants, traffic counts, signage rights and parking ratio in the flyer. The video shows the location and the space; the flyer sells the numbers.
Questions
When should I shoot the frontage?
At the busiest hour for the centre — lunch for a food corridor, Saturday for a lifestyle centre — so the traffic is visible.
Should people be in the video?
Foot traffic on the public sidewalk in the wide shot is fine and useful; no identifiable people in the space itself.
Read next
- Commercial Property Video: Offices, Retail and Warehouses From PhotosHow to make a listing video for commercial real estate: what tenants and investors need to see, the moves for large open spaces, loading docks and frontage, and how the video fits an offering memorandum.
- How to Make a Video for an Industrial, Warehouse or Storage PropertyListing video for industrial and self-storage properties: clear height, dock doors and yard, power and sprinklers, unit mix for storage, the aerial for site and access, and what tenants and investors need to see.
- How to Make a Façade Glide Real Estate VideoA façade glide slides along the front of the house from one corner to the other. It is curb appeal in motion: the whole elevation passes by, the landscaping in front of it, and the buyer sees the house the way they would from the street.