Video by market·2 min read

Real Estate Video in the Pacific Northwest: Grey Light, Green Views

The Pacific Northwest has the softest light in the country for most of the year, which is a gift for interiors and a challenge for exteriors that need a little sun. Its listings sell on trees, water and the occasional mountain, to a buyer who has already read everything about the house before asking to see it — so the video needs to be complete, not just pretty.

By the Villenza team · Published

Working with overcast light

Overcast is even light: interiors shoot well at any hour, and windows do not blow out. Exteriors need the brightest part of the day and a dry roof. Turn on every lamp inside — the warm light against a grey window is the look of the region.

Trees, water and the view

The buyer who researched first

Expect the buyer to have seen the permit history and the school ratings before the showing. The video's job is completeness: every room, the garage, the basement, the systems if they are a feature. The full walk-through on the listing page matters more here than the reel.

Questions

Can I shoot exteriors in the rain?

Wet surfaces look fine and often richer, but drops on the lens do not. Shoot between showers and keep the three photos of a clip in the same weather.

Should the video show the roof?

If it is new, yes — a drone top-down or a rise over roof. If it is not, the inspection will find it anyway; keep the video honest and the roof age in the caption.

Read next

Grey light is good light for interiors.

Three photos from the corner to the window and the view push renders.

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