Making the apartment live
The condo guide applies in full: corner dollies, blinds open, counters bare. Exposure matters more than anywhere — say which way the windows face in the caption and shoot when the light is in. A view push to a skyline or park window is the clip buyers share.
The building is half the listing
- Front-door approach from the sidewalk into the lobby.
- A truck along the gym, the roof deck, the lounge.
- The doorman, the elevator count and the pet policy go in the caption.
Co-op and condo rules
Many buildings restrict photography in common areas and require board approval for marketing. Ask before you shoot the lobby. Because Villenza adds nothing to your photos, what the board approves in stills is what appears in the video.
Questions
Should NYC listing video be vertical?
For social, always. Shoot the photos landscape and cut the vertical reel from the wide clips; the social media guide covers the shape and length by platform.
Can I use drone video in Manhattan?
Airspace restrictions make it impractical in most of the city. Use the building's own roof-deck photos for height instead.
Read next
- How to Make a Condo Listing Video That Shows Space, Light and the ViewHow to shoot a condo or apartment listing video from photos: the moves that make small rooms feel bigger, how to lead with the view, and what to show of the building.
- Real Estate Social Media Video: Instagram, TikTok and YouTube, Platform by PlatformHow to make and post real estate video for Instagram Reels, TikTok and YouTube Shorts: the shape, the length, the first second, the caption and the mistakes agents make on each platform.
- How to Make a View Push Real Estate VideoA view push crosses the room and finishes at the glass, on the view. It makes the view the destination of the shot rather than a bright patch in the corner of a photo, which is exactly how a buyer experiences it at a showing.