Why it matters
Your email list is the audience you own; a listing video linked from an email reaches buyers who asked to hear from you, and a monthly recap of your listings reaches sellers who might call. It is the channel no algorithm controls.
Step by step
- 1Export a still from the best clip, or a short GIF preview from the reel, with a play icon on it.
- 2Link the image and a text link to the video — YouTube, your listing page, or the hosted walk-through.
- 3Write the three facts above the image: price, beds and baths, neighbourhood; one sentence about what sells it.
- 4Subject line: the neighbourhood and the price, or 'New listing in [neighbourhood]'.
- 5Send the just-listed to buyers; send a monthly 'this month's listings' with three clips to everyone.
What goes wrong
- Attaching the MP4, which gets the email blocked or ignored.
- A subject line with 'video' in it and nothing about the house.
- Sending every listing to everyone — buyers want listings, sellers want proof you are busy.
The judgement call
Two emails a month is plenty: just-listed to buyers when there is one, and the recap to all. The marketing guide covers the cadence.
Questions
Can I embed the video so it plays in the email?
Most email clients will not play it; an animated preview image that links out is the reliable approach.
Where should the link go?
The listing page if it has the video, otherwise YouTube. Somewhere the buyer can contact you from.
Read next
- Real Estate Video Marketing: A Practical Guide for Listing AgentsHow to use video to market a listing and yourself: which videos to make for each stage of a listing, where to post them, what to say in the caption, and how to make it routine rather than a project.
- How to Post a Listing Walk-Through on YouTubePosting the full real estate walk-through on YouTube: the wide cut, length, title cards per room, the searchable title and description, chapters, and linking the listing.
- How to Send a Listing Video by Text MessageSending a real estate video to a buyer by SMS or MMS: link rather than attach, the short preview clip, the message that goes with it, consent rules, and when a text beats an email.