Which clip
The exterior — a front-door approach or a façade glide — or the room that sold it. One clip, ten seconds, 'Sold' as the title card, your logo on the end card from the brand kit.
What to say
The neighbourhood, the days on market if they are good, multiple offers if there were, and a thank-you to the sellers by first name if they agreed. Price is the seller's business; say 'over asking' only with permission and only if it is true.
Why it matters
Sellers choosing an agent look at recent sales, and a just-sold reel is proof of work. A monthly 'this month's sales' cut of three just-sold clips is a listing-presentation asset.
Questions
Do I need the seller's permission to post a just-sold?
For the fact of the sale, usually not, once it has closed and recorded; for names, price and terms, yes. Ask anyway — it is their house.
Can I reuse the listing video after the sale?
Yes, retitled. Keep the address off the video for exactly this reason.
Read next
- 12 Real Estate Video Ideas You Can Make From PhotosTwelve listing video ideas for agents that need only the photos you already have: room reveals, feature spotlights, before-and-after staging, neighbourhood context, open-house teasers and more.
- How to Use Listing Videos in a Listing PresentationUsing your past listing videos to win the next listing: the three-video reel, showing the process, what sellers respond to, the honest-AI conversation, and the leave-behind.
- Real Estate Video Marketing: A Practical Guide for Listing AgentsHow to use video to market a listing and yourself: which videos to make for each stage of a listing, where to post them, what to say in the caption, and how to make it routine rather than a project.