Misrepresentation
The standard is the same as for photos: the marketing must not show a condition, a feature or a view the buyer will not find. A generated camera move between real frames adds nothing; virtual staging or a replaced sky does. The disclosure guide draws the line.
Rights in the photos
You need the right to use the photos — yours, or licensed from the photographer for this listing. The video is a derivative of the photos and the same licence covers it; check the photographer's terms.
MLS and platform rules
Unbranded versions, hosting, and any required wording about virtual tours or AI are set by your board and change; read the current policy. Fair-housing rules apply to the caption as to any remarks.
Questions
Do I have to tell the buyer the video was made with AI?
Rules generally turn on alteration, not on the tool; a safe caption line is in the disclosure guide. Check your MLS for any specific requirement.
Who owns the video?
You do — Villenza's clips are yours to use commercially, on every plan. The photos' licence is the thing to confirm.
Read next
- Do You Have to Disclose an AI-Generated Listing Video? What the Rules Actually Turn OnWhen an AI-made real estate video needs a disclosure and when it does not: the difference between moving a camera through real photos and altering the property, what MLSs and state rules tend to require, and a safe wording.
- Fair Housing and Listing Video: What to Keep Out of the Frame and the CaptionHow fair-housing rules apply to real estate video: keep people out of the frame, describe the property not the buyer, avoid neighbourhood characterisations, and what to check before posting a reel.
- Can I Make a Listing Video From Old Photos or a Past Listing?Whether photos from an earlier listing, a past sale or a photographer's archive can be turned into video: what has to be true of the set, when the property has changed, and the rights question.