Questions agents ask·2 min read

10 Exterior Shots Every Listing Video Should Consider

The exterior is the first and last thing a buyer sees, and a listing video has ten ways to show it — from the walk up the drive to the lot from the air. Most listings use three or four; the point of the list is to pick the ones the property earns rather than defaulting to a single wide shot from the street.

By the Villenza team · Published

Choosing among them

Pick the exterior clips that answer a question — how do I get in, what is behind it, how big is the lot — and skip the ones that repeat. A subdivision lot needs the approach and the backyard; an estate needs the aerial and the twilight.

The ten

  1. 1The approach — front-door approach from the street to the door.
  2. 2The façade — façade glide from across the street, corner to corner.
  3. 3The driveway and garage — a truck past the bays with the doors open.
  4. 4The porch — three photos along it from the door and a dolly; it is a room.
  5. 5The backyard — backyard reveal through the doors.
  6. 6The pool — pool glide along the edge at first light.
  7. 7The view — balcony pull-back from the view into the deck.
  8. 8The lot from the air — drone top-down or fly-over, from a licensed pilot's stills.
  9. 9The neighbourhood — ten seconds of the street, the park or the main street, from public ground.
  10. 10Twilight — a façade glide from a twilight set, kept separate from the daylight clips.

Questions

How many exterior clips in the reel?

One to open and one to close. The rest belong in the walk-through.

When should exteriors be shot?

The first hour of light or the last, almost everywhere. The market guides say which for your climate.

Read next

The approach to open, the aerial to close.

Three photos up the drive and the approach renders.

Create your account