Change the lead
If the first reel opened on the kitchen, open on the yard or the view. A new first second is a new post to the algorithm and a new look to the buyer who scrolled past it.
Show what changed
The seller painted, cleared, staged or fixed the roof: re-shoot those rooms and post them as 'updated'. The price came down: the price-change post is a reason to show the listing again without repeating yourself.
Check the first video for the problem
Watch it as a buyer who walked out: did it crop the highway, skip the small bedrooms, hide the slope? An honest video produces fewer, better showings; a flattering one produces the walk-outs you are seeing.
Questions
Should I take the old video down?
Replace it; a stale video with the old price on it works against you. Keep the clips and re-cut.
How do I know it is the price?
Showings that end quickly and no second visits. Video can bring people to the door; it cannot make the number right.
Read next
- 12 Real Estate Video Ideas You Can Make From PhotosTwelve listing video ideas for agents that need only the photos you already have: room reveals, feature spotlights, before-and-after staging, neighbourhood context, open-house teasers and more.
- 10 Listing Video Mistakes That Cost ShowingsThe ten mistakes that make a listing video work against the listing: one photo per room, mixed light, the address on the video, opening on a title card, the wrong shape, no caption facts, music with lyrics, people in the frame, hiding the flaw, and posting once.
- Listing Video vs Photos Only: What Actually ChangesWhat changes when a listing adds video to its photos: where it is seen, who sees it, how showings change, what sellers notice, and what does not change — the price and the house.