Light, weather and when to shoot
Humid haze by mid-morning; exteriors at first light. Spring dogwoods and October are the clean seasons. Afternoon storms in summer; winter is grey and mild.
What sells here, and what buyers want to see
Cary, Apex, Holly Springs and Wake Forest sell schools, new construction, the community pool and the screened porch; Durham's Trinity Park and Chapel Hill's older neighbourhoods sell the canopy and the walk. Buyers ask about the crawl space, the HVAC and the HOA.
The clips to make
- A community clip, then the new construction model approach for builder homes.
- Backyard reveal to the screened porch; dolly into the office.
- Older neighbourhoods: front-door approach under the canopy; staircase climb.
Rules worth checking
North Carolina's residential property and owners' association disclosure applies. New-construction listings must say which model and lot the video shows. Airspace near RDU restricts drones across the middle of the Triangle; community lots read fine from the street.
Disclosure, drone and privacy rules change and differ by MLS and municipality; confirm the current version with your broker before you rely on anything here.
Questions
Research-park buyers want everything. How long should the video be?
The full walk-through — every room, the garage, the porch, the systems — two to three minutes on the listing page, with a 20-second reel for social.
Is the screened porch worth its own clip?
In the Triangle it is the room used most from April to October. A reveal through the doors onto it is the clip buyers share.
Read next
- Real Estate Video in North Carolina: Charlotte, the Triangle, Mountains and CoastListing video for North Carolina agents: Charlotte and Raleigh–Durham relocation buyers, Asheville and the mountains, the Outer Banks and Wilmington coast, humid summers and fall colour, and the state's disclosure statement.
- New Construction Video: Selling a Home Before It Is FinishedListing video for new construction and spec homes: how to show a finished model, how to handle a home mid-build, what the video must not imply, and the moves that work on empty rooms.
- Listing Video in Charlotte: Relocation Suburbs, Lake Norman and the Basement QuestionMaking listing video for Charlotte and its suburbs: Ballantyne, Fort Mill, Huntersville and Waxhaw, Lake Norman and Lake Wylie, buyers arriving from the Northeast, crawl spaces and basements, humid light, and the Carolinas' disclosure forms.