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Marketing and social·2 min read

How to Use a Listing Video on Facebook Marketplace

Facebook Marketplace has a property category where buyers and renters filter by price, beds and location, and a listing there with a video preview image and a link to the walk-through stands out among photo-only posts. Fill every field, use the best clip's frame as the lead image, and expect to answer messages quickly — Marketplace is a conversation.

By the Villenza team · Published

Why it matters

Marketplace reaches renters and value buyers who do not use portals, especially for rentals and lower price points. It is also fast: a listing is live in minutes and messages arrive the same day.

Step by step

  1. 1Create the listing in the property-for-sale or for-rent category and fill every field — buyers filter on them.
  2. 2Use a frame from the best clip as the lead image, with a play icon if you like.
  3. 3Put the walk-through link in the description with the facts.
  4. 4Upload the short clip where Marketplace allows video in the listing.
  5. 5Answer messages within the hour; Marketplace ranks responsive listings.

What goes wrong

  • Leaving fields blank, which hides the listing from filters.
  • A description with no link and no facts.
  • Slow replies — the leads go cold in a day.

The judgement call

Best for rentals and value listings; luxury buyers are not on Marketplace. The rental guide covers making the unit video once and reusing it.

Questions

Can I post a rental with video on Marketplace?

Yes, and video helps a rental stand out among photo posts. Keep the address out of the video.

Is Marketplace worth it for a $600k house?

It costs nothing; the leads skew to renters and value buyers. Post it and judge the messages.

Read next

A preview frame and a link, every field filled.

Export a frame from any clip in the editor.

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